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meg yonson

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How to Write Recipes + Get Paid

Are you an aspiring recipe developer or recipe writer? Do you want to write recipes for your customers, or are you looking to become a freelance recipe developer? These page will provide everything you need to know about writing recipes, editing recipes, photographing food content and how to write your own cookbook.

Contents:

Part 1: Understand the brief

Part 2: Create concepts

Part 3: How to write a recipe

Part 4: Testing recipes

Part 5: Editing + finalising a recipe

Part 6: How to shoot recipes

Part 7: How to make a cookbook

Part 1: Understand The Brief

If you are working with a client this is the information you should gather before moving forward:

  • How many recipes are required?

  • Who is the audience? I.e. is it time-poor mums who need mid-week meals? Is it single people in their 30’s?

  • Any specifics required or favoured? I.e. high-protein, under 30 minutes, vegetarian options?

Part 2: Create Concepts

How ever many recipes you need to come up with. A good rule is to generate 4 x that amount of concepts. For example, if you are going to create 10 recipes, come up with 40 ideas or concepts.

Start a spreadsheet with 3 columns. The first column put a working recipe name, the second column a description of the recipe and the third column a link to a reference or photo inspiration. Do this for all of the concepts.

Part 3: How To Write a Recipe

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How to write recipes + create your own cookbook.

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