Are you an aspiring recipe developer or recipe writer? Do you want to write recipes for your customers, or are you looking to become a freelance recipe developer? These page will provide everything you need to know about writing recipes, editing recipes, photographing food content and how to write your own cookbook.
Part 1: Understand the brief
Part 2: Create concepts
Part 3: How to write a recipe
Part 4: Testing recipes
Part 5: Editing + finalising a recipe
Part 6: How to shoot recipes
Part 7: How to make a cookbook
If you are working with a client this is the information you should gather before moving forward:
How many recipes are required?
Who is the audience? I.e. is it time-poor mums who need mid-week meals? Is it single people in their 30’s?
Any specifics required or favoured? I.e. high-protein, under 30 minutes, vegetarian options?
How ever many recipes you need to come up with. A good rule is to generate 4 x that amount of concepts. For example, if you are going to create 10 recipes, come up with 40 ideas or concepts.
Start a spreadsheet with 3 columns. The first column put a working recipe name, the second column a description of the recipe and the third column a link to a reference or photo inspiration. Do this for all of the concepts.
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